Case study: Consumer Tracking on Levis.com
This is the summary of an article by Catherine Dwyer, in which she describes how users are tracked on Levis.com You can get the PDF of the behavioral targeting article here: Behavioral Targeting: A...
View ArticleEmotions and Complaining Behavior Following Service Failure
As employees deliver their services to customers, things can go wrong sometimes, and Service Failure occurs. Organizations that have service failure lose their customers, and in turn, lose millions of...
View ArticleInternet Service Tiering as a Market Segmentation Strategy
In theory, the Internet is a continuous-rate network. Clients that want to gain access to the internet can request for specific rates such as 98.99 Mbps, or 99.01 Mbps. This is possible, but it causes...
View ArticleGreen Segmentation
During the past decade, environmental concern has gone from being more than just a trendy topic, to being a priority among consumers and the media. In fact, the products that most consumers buy...
View ArticleEffects of Multimedia on Mobile Consumer Behavior
Advertising has evolved from printed media to broadcast media, and now to the technological advancement that is the Internet. While this is a good opportunity to mass advertise online, there are many...
View ArticleConsumer Behavioral Intentions in Service Environments
This is the summary of a behavioral targeting research by J. Joseph Cronin Jr., Michael K. Brady and G. Tomas M. Hult. You can get the pdf of the behavioral targeting article here: Assessing the...
View ArticlePredicting the Future With Social Media
This is the summary of an article by Sitaram Asur and Bernardo A. Huberman. This paper shows how content in social media can be used as a real-world outcome predictor. Twitter.com’s chatter was used to...
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Visualizing Communication on Social Media
This is the summary of an article by Karissa McKelvey, Alex Rudnick, Michael Conover and Filippo Menczer. It talks about using Twitter to collect huge amounts of data online for a large-scale social...
View ArticleAn Iterated Greedy Heuristic for a Market Segmentation Problem with Multiple...
This is the summary of a behavioral targeting article by Diana L. Huerta – Muñoz, Roger Z Rios-Mercado, and Ruben Ruiz. A beverage distribution company wants to partition its customers into those...
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